Siobhán Cooper

With 15+ years of experience working in e-commerce, digital and brand marketing for retail, my career has taken me from content creation to brand and marketing leadership roles at brands including VOYA, Aran Woollen Mills, Regatta, and JD Sports.
Along the way I've built a strong understanding of what it takes to grow a brand both online and offline, from strategy and forecasting to creative direction and storytelling. I've worked with seasonal, target-driven businesses where delivering online sales, building brand loyalty and making the most of a limited marketing budget are everyday challenges.
Now freelance, I bring that experience to small and medium-sized businesses, helping them build the kind of clear, sustainable marketing strategies that bigger brands invest heavily in, tailored to fit their team, their budget and their goals.