Our IAAT End of Season Tourism Forum took place at the spectacular Beyond the Trees Avondale in Co. Wicklow.
We were able to get through a lot of relevant and valuable content over the two hours including 2025 season performance, the 2026 outlook, key areas of growth & opportunities, the latest local and national trends & data, optimising appropriate distribution channels, AI marketing, distribution channels, risk mitigation, claims handling, Wicklow tourism activity, and the geo-political landscape impacting our sector. We even had time for a chat!
Sincere thanks to everyone who made the trip, to our hosts Coillte, and to our excellent speakers – Caeman Wall of Fáilte Ireland, Zara Wright of FareHarbor, Fred Verdier of Wicklow County Council, Martin Browne of HF, and Colin Wolfe, Chair of Ireland’s Association for Adventure Tourism.
MORE EVENTS:
The IAAT annual adventure tourism conference takes place on 25th & 26th of November in Westport, Co. Mayo. We will also be announcing a series of in-person and online events for 2026.
