What We Do
What We do
A Strong Voice
IAAT is the representative body for over 200 adventure activity tourism operators, in a sector that employs over 7,500 people across every county on the island of Ireland.
This sector is one of the fastest growing and most exciting within Irish tourism and IAAT aims to work with operators to develop the sector in a sustainable and responsible manner. Examples of our work includes:
We represent the outdoor activity tourism sector agenda at industry, public body & Government top tables.
We don't just shout about what's wrong! We also develop solutions to obstacles e.g. for insurance; good practice.
We gather data from the sector on a regular basis which forms the mandate from which we act and we provide local and international data for our members.
We lobby nationally, internationally and locally on key issues that will contribute towards success for members.
To achieve the above work, we have brought the adventure tourism sector together as a truly collaborative community.
Our Vision
IAAT’s vision is to enable Ireland to become a global leader in adventure tourism.
Our Members
Our members include adventure centres, waterparks, tour operators and businesses offering kayaking, biking, hiking, rafting, horse-riding, coasteering, zip-wiring and many more activities. The businesses offer enjoyable activities to both domestic and international markets. The activities promote positive physical & mental health, as well as risk education in controlled settings and pathways to long-term participation.
Partners
IAAT is partnered with the Irish Tourism Industry Confederation (ITIC*), the Northern Ireland Tourism Alliance (NITA), Fáilte Ireland, Tourism Northern Ireland, Tourism Ireland, Leave No Trace, Sustainable Tourism Network, the European Confederation of Outdoor Employers (EC-OE), Waterways Ireland, FareHarbor and the European Platform for Sport Innovation (EPSI), and others.
*Our Chief Executive Brendan Kenny, currently sits on the ITIC Board of Directors.
5 GOALS OF IAAT
- To achieve top ten status for Ireland in the ATTA index of adventure tourism destinations.
- To increase sector profile in all marketing campaigns – both domestic and international.
- To deliver an annual adventure tourism conference.
- For the adventure sector to “have a seat at the table”. and be recognised as a major force in Irish tourism.
- To be Ireland’s first carbon-neutral association.
